Our Mission

We believe that a bag is much more than simply an accessory – it carries our valuables, our technology, our lives. Inspired by the drive and passion of young athletes in our native New York City, for over 30 years we have designed quality bags at incredible value in modern, active styles that perform for life, guaranteed.

What is a performance for life?


  • Durable materials
  • Superior craftsmanship
  • Versatile functionality

  • For Life

  • Active and modern design
  • Captures trends, not fads
  • Dedicated to continued innovation

    We stand by our commitment to manufacturing quality products that perform for life, guaranteed. We will gladly replace any FUEL® product found with manufacturing defects in material or workmanship, no questions asked.